Printed business cards are an outstanding marketing tool for many reputed companies, brands, and businesses across the world. Due to the availability of numerous pre-built templates, printing paper or plastic business cards is quite a common practice for most brands.
Despite of so many benefits, certain parameters like the printing and mailing cost, the scope for distribution, etc. can prevent businesses to invest in plastic cards. Therefore, the next best cost-effective way to utilize this marketing tool is by investing in an e business card instead.
If you are not sure how electronic cards can be as effective as printed cards for your company, keep reading this post. Here, I will share the top reasons behind choosing e-business cards to reach out to your potentials customers.
Benefits that Electronic Business Cards Offer to Any Business
When it comes to a digital business card, it’s all about providing vital details on your company and you. It is always kept in mind that the electronic card design should be such that, you can share it with the clients with a single click.
Hence, all your information such as the name, designation, contact information, and interactive elements are provided in a digital piece for a quick reference. Now, if you want to include e-business cards in your business, it is essential to know its advantages first.
- Paper-less Marketing Tool
If you are concerned about the environment and don’t want to contribute to producing business waste, getting digital cards can be a great solution. It will allow you to reduce the investment towards traditional printed business cards while making your company go green.
Moreover, you have the opportunity to integrate this smart communication tool as it enables easy sharing features to the customers. Hence, you can distribute your electronic cards to your business partners, employees, and clients via social media, email messages, or messenger applications.
- Client Categorization
Besides, you can categorize your clients based on their priority level and choose whether to send electronic cards, printed business cards, or both. This is often necessary when you have a huge customer base, where some are more loyal to your brand than the rest.
Here, you can offer digital cards to all your contacts present on your mailing list. But you may send the premium customers an additional printed version of these cards to offer something more tangible.
You can sort your customers on the basis of their past orders or association with your business and keep track via electronic cards. It also eliminates the possibility of missing any contact or sending wrong details regarding businesses.
Therefore, with an e-business card, you will have all the information regarding every single contact made with the clients.
- Design & Space
I find many printing agencies providing a wide range of business card templates that are ready-to-print as per the customer’s preferences. Hence, you don’t have to put any additional effort into designing the digital business cards if any modifications are needed at certain times.
So, to update the information on your e-business cards, simply editing the e-version will be enough to make the changes. This can save a lot amount, which you might have to invest in reprinting the printed business cards.
Another huge benefit of using digital cards is the unlimited space it provides for incorporating as many as elements for businesses. So, there is no need to think about the size of the e-business card while designing its template before sending them to your clients.
Besides, the inclusion of an e business card can help the potential consumers distinguish your company from the rest. It enables businesses to maintain their uniqueness even when distributed as digital cards instead of the printed version.